What's the Deal with Donald Trump?

Why Trump is Winning: Media & Marketing

When you have the media. You have the world. 

Bad publicity is good publicity

When the news is really bad, diffuse with something shocking 

Take all the worst things about yourself and point the finger at someone else. 

Crooked Hillary - Trump is actually the crooked one 

Fake News - Trump is the one spewing fake news 

Is he a walking example of a Self Help guide? 

There is nobody better at [fill in the blank]

I am the greatest [insert a positive acclamation]

I am the most [insert a positive acclamation]

There is no better [insert a noun with positive connotations] than I am